5 Reasons Why you need a website
Feeling stuck with your business, wants to double your sales, build a strong brand and also gain a new market?
Well, you are in the right place, if you are a business owner sometimes can be very hard to do any of these things altogether. There is no question about it, to compete in today’s market where a customer behavior changes all the time you need a new marketing strategy. The strategy that will make your business grow and adapt to new customer behavior. If you run a local business, regardless of your geographic target area, you would better be thinking online, social and mobile. The first component and also perhaps the most essential is your company website.
The statistics said that 81% of people research a business or service on the internet prior to making a purchase decision. That’s 25.92 million people searching for business online. Yet, 36% of business owners still unsure whether to have a website or not. So why do you need a website, and how can we be so sure that it will change the future of your business? Here are the top 5 reasons why you should build a website and strengthen your online presence with it.
1. You need a Digital Business Card
On average, people spend 23.6 hours online each week and nearly 5 hours every day on their mobile devices. So, if you want to be discovered where people are spending their time, it’s essential to have accurate information about your company accessible in that space.
A website acts like a digital business card for a company where people can reference it over and over again for things like contact information, products & services, discounts or offers, and many more.
2. You need to be Discoverable in Search Engine Results
Just like we mentioned before, people don’t just browse the Internet to discover companies they want to do businesses with the one they know. 93% of online experience starts with a search engine and nearly half of these searches are for local businesses.
With this value in mind, we build your site to have very powerful performance and rank well in search engine results. This will ensure consumers are able to find and connect with your business. You can learn more about how we build and optimize your site for search engines here.
3. It can help You Build Credibility
When it comes to convincing consumers to buy, first impressions are important. 57% of people will not recommend a business with a poorly designed mobile site. That is right a consumers make judgments about your business based on the appearance of your website.
Having a professionally designed, thorough, and easy-to-use website can help you to more easily convey to potential customers that you are a reputable organization, one they want to do business with. One of the most popular approaches for creating a consistent professionally design website across multiple devices e.g (Desktop & Mobile) is called responsive design. We heavily use this approach to deliver a great User Experience to our customers, you can learn more about how we build responsive web design here.
4. Your website stays open 24 hours per day
Unlike your business, which most likely does not operate or communicate with customers after-hours, your website stays open 24 hours per day, 7 days a week, and 365 days a year. This means that even when your staff is not available to interact with people looking to do business with you, your website is accessible and able to provide helpful information, serve as a point of contact or even allow customers to make purchases or submit orders.
We use reputable web hosting and cloud computing provider, to ensure your site has very minimal downtime so then you can focus more on your business rather than hustle to maintain your site up and running.
5. Your Competitors Probably Have One
While 36 percent of small businesses do not have their own website, 64 percent of them do. This means that the majority of small businesses DO have a presence online, and it is likely that your competitors have a website that is appealing to people in your area.
If you want to stay relevant and competitive within your field, it is important that your business have a footprint online, it does not only help you stay competitive, but it also helps cement your role as a forward-thinking, tech-savvy business.
If you run a local business it is essential for you to have a strong online, social and mobile marketing strategy. And the best place to start or even refresh is your website. With a well-designed, optimized site you can reach a new of potential leads who can not only become your customers but who may become loyal ambassadors for your brand. Ready to get started, let’s start building your website now!